On February 17th, the American Marketing Association held a round table discussion on creating maximum social media impact for Small to Medium Sized Businesses (SMBs). I attended the lively discussion and took away a lot of insightful advice from the …
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The land border Duty Free stores are a group of 28 retail entrepreneurs who operate independently of one another. They share the market challenges that most Canadian retailers face, and our marketing objective was to determine the best way to …
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We expect too much of Google “Why isn’t my site number one on Google?” is a popular question. Occasionally, it’s because of poor content or mediocre meta-content, but usually it’s because the site doesn’t have a traffic building or awareness …
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70-20-10
December 8, 2010
Last night (Dec. 7th, 2010) the Marketing Planning Group of the American Marketing Association hosted a networking and learning event called Deciding the right mix in a new world of exploding choices. The fundamental question was this: how can marketers …
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