How to make your art more valuable March 29, 2010
Andy Warhol created a brand – not as a painter of fine art but as a counter culture socialite and ultimately a new type of artist, a “pop artist”.
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Streamline your selling with iPads
Do you still print brochures? Does your salesforce fumble with binders full of information sheets? We can help you make the switch to using iPads and other mobile devices for lead management, sales presentations and product information. The benefits are …
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See where your brand is going.
Your customers are changing. Increasingly they work online, play online, socialize online, research their purchases online and pick vendors online. They are more impulsive and decisions are made in fractions of a second. How can you best take advantage of …
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Embracing innovation for twenty-five years.
Our vision from the start was to employ new technology to deliver results for our clients faster, more efficiently, and more effectively than anyone else. In 1986, long before the rest of the industry believed that creating art on computer …
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Differentiate yourself and generate attention by owning your vocabulary March 27, 2010
A high security key company, Mul-T-Lock (a client of ours), had a predominantly trade-oriented business model. In their dealings with their locksmith customers, industry jargon was an accepted vocabulary. As Mul-T-Lock saw an opportunity to improve its awareness with consumers, …
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There is more than one best way to approach consumer research March 26, 2010
Typically when we conduct research participants are screened by target age, region, habits, etc. We then ask these participants to self-report whatever it is we are researching. The thinking is that the people we’re targeting are the source of the …
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Real life marketing is rarely simple March 25, 2010
When I left university back in the late 1970s I had no formal business training. My degree was scientific: neurophysiology and biochemistry. So when I joined United Biscuits* as a marketing trainee I had to use my “common sense” and …
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