Do you still print brochures? Does your salesforce fumble with binders full of information sheets? We can help you make the switch to using iPads and other mobile devices for lead management, sales presentations and product information. The benefits are …
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Your customers are changing. Increasingly they work online, play online, socialize online, research their purchases online and pick vendors online. They are more impulsive and decisions are made in fractions of a second. How can you best take advantage of …
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Our vision from the start was to employ new technology to deliver results for our clients faster, more efficiently, and more effectively than anyone else. In 1986, long before the rest of the industry believed that creating art on computer …
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Positioning is who you are in essentially three or four very focused words. It is the company’s identity in the minds of the target audience. Positioning has special relevance to entrepreneurs with multiple product lines. Its focus can seem like …
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If you Google “buy a car” you quickly find that you are wandering through acres of vehicles. There are pictures of sleek, shiny cars. Cars with prices. Lots of muted colors. Close-ups. Now if you happen to be interested in …
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Retail space is getting more and more congested with products. Generally, shoppers have limited time and it can be frustrating to sort through the thousands of products at retail locations. A company’s challenge is to stand out on busy shelves …
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After 25 years as Advertising Age’s advertising critic Bob Garfield is calling it quits. He has become the preeminent advertising commentator whose reign spans the time when traditional advertising has careened off the track and is going cross-country. It also …
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