Beakbane Brand Strategies & Communications

Mindcamp 2013 – Canada’s Creativity Conference

Tom Beakbane — Sun, 05 May 2013 21:42:26 +0000

Want to become more creative? Yes? Then hurry and register for one of the most stimulating creativity conferences in the world. It is this August at Geneva Park on Lake Couchiching and it is filling up fast. Tom Beakbane has participated …

+ more

Remaking Sales

Beakbane — Fri, 03 May 2013 19:24:38 +0000

Business owners and CEOs gathered for some breakfast at the Beakbane office. On the menu, coffee, understanding how marketing is changing, how to benefit from marketing & sales integration and a clear way to understand how to organize marketing to …

+ more

Canadian innovation: a crisis of confidence?

Beakbane — Wed, 24 Apr 2013 16:44:11 +0000

Where are Canadian information and communication technology (ICT) companies headed? The same place as Nortel, Mitel, JDS, Alias, Corel, Softimage, Platform and ATI? All these companies were at one time world leaders in their segments – and Canadian. They have …

+ more

Proud members of York Technology Alliance

Tom Beakbane — Tue, 16 Apr 2013 15:46:55 +0000

Last year we joined the York Technology Alliance. It is an active and well run organisation – thanks to the executive director, Pat Shaw and membership director, Ryan Ellis. The aspect that is most valuable to us are the peer …

+ more

Tablets, Smartphones, Apps. Oh my!

Paula — Tue, 08 Jan 2013 18:31:46 +0000

There is no denying that mobile devices have transformed the way we get information and interact. In Canada half of all mobile users now own a smartphone. According to a study commissioned by the CWTA tablet ownership among cell phone …

+ more

‘Tis the year in review and it’s quite a fright.

Beakbane — Fri, 07 Dec 2012 20:10:24 +0000

Marketing is a bunch of B.S.

Tom Beakbane — Thu, 15 Nov 2012 21:29:42 +0000

Last month Adobe launched a campaign to promote the re-launch of Creative Suite with ads in the Wall Street Journal and New York Times with the provocative headline “Most marketing is a bunch of B.S.” They supported the statement with …

+ more

How “Integrated Branding” is changing

Tom Beakbane — Tue, 06 Nov 2012 18:40:48 +0000

Here is a Slideshare document that explains what “integrated branding” is, and how it has evolved. Traditionally integrated branding referred to how all aspects of a brand’s communications across different media needed to work together. Integration has taken on an …

+ more

Fugawi marine navigation software – re-launched

Sara Rahimian — Tue, 16 Oct 2012 13:30:50 +0000

If you own a boat and want to know where you are going Fugawi Marine 5 is the software you need – it makes navigation simple. Fugawi is a Toronto based digital mapping company whom we started working with prior …

+ more

Getting over the fear of creating videos

Tom Beakbane — Thu, 06 Sep 2012 18:47:08 +0000

Mindcamp is a conference that attracts experts from around the world who help organizations become more creative. Every year I facilitate a workshop and this year we spent time learning how to shoot and edit videos on smartphones. The session …

+ more