Beakbane Brand Strategies & Communications

“Creativity in your pocket” at Mindcamp

Tom Beakbane — Fri, 11 May 2012 21:20:34 +0000

If your job involves innovation or you need to promote creativity then you should check out Mindcamp, which is one of the world’s leading conferences on creative problem solving. It is a “four-day micro-university for personal, professional, and organizational creativity”. …

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Not just another plumber

Laura Rashid — Wed, 18 Apr 2012 19:38:55 +0000

Most plumbers attempt to out-claim their competitors; “fast service…24 hour… 24/7… outstanding… expert… guaranteed” and so on. In the case of Park Lane plumbing we chose to make the most of their long record of working in high rise buildings in …

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Leadership in a digital world

Tom Beakbane — Tue, 10 Apr 2012 17:31:58 +0000

Online and mobile communications are revolutionizing every aspect of marketing. Now digital strategies have become the axle around which all corporate communications radiate. The digital realm now includes management dashboards, websites, online video, social sites, mobile, tablets, e-mail and inbound …

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Get hundreds of developers to work on your website for free

Dan Watkins — Tue, 20 Mar 2012 15:00:37 +0000

A few years ago companies could get by with a static website, that is, one that housed the same information from day to day. That approach no longer works. Site visitors expect up-to-date news and as we explained in an …

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How to grow +40,000%

Dan Watkins — Tue, 14 Feb 2012 02:04:27 +0000

Ideeli is the fastest growing company on the list of Inc. magazine’s list of the 500 fastest growing U.S. companies. How are Ideeli and the rest of these rapidly growing companies succeeding? Certainly not by investing heavily in traditional approaches. The …

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Wanted: Brand strategy coordinator – web intern

Sara Rahimian — Tue, 24 Jan 2012 21:48:11 +0000

Position: Brand strategy coordinator – web intern Start Date: April 2012 Duration: 2 – 3 months Pay: Paid per content submission Location: off-site or in our office We are looking for a bright marketing and branding-literate who understands the importance …

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Supercharge web content with WordPress plugins

Dan Watkins — Fri, 13 Jan 2012 20:04:32 +0000

WordPress is a free and open source blogging tool and content management system (CMS). It has grown from a simple CMS known as b2/cafelog in 2003 to the most widely used CMS on the Internet. As of January 7, 2012, 62.38% of …

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Streamline your selling with iPads

Beakbane — Fri, 23 Dec 2011 00:59:11 +0000

Do you still print brochures? Does your salesforce fumble with binders full of information sheets? We can help you make the switch to using iPads and other mobile devices for lead management, sales presentations and product information. The benefits are …

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Sheridan billboards – building a brand from the inside out

Tom Beakbane — Wed, 21 Dec 2011 15:51:30 +0000

Sheridan College’s new outdoor campaign has been launched in Oakville, Mississauga and Brampton. The billboards in a visual manner communicate Sheridan’s brand focus, which is that students will learn how to work creatively and collaboratively combining artistic skills with technological …

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For Google fresher is tastier

Dan Watkins — Tue, 20 Dec 2011 17:21:22 +0000

On November 3rd, 2011 Google updated their search algorithm, referring to it as the “Freshness Update“. In their own words, “Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re …

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