Beakbane Brand Strategies & Communications

How to grow at 40,000%

Dan Watkins — Tue, 14 Feb 2012 02:04:27 +0000

Ideeli is the fastest growing company in the list of Inc. magazine’s list of the 500 fastest growing U.S. companies. How are Ideeli and the rest of these rapidly growing companies succeeding? Certainly not by investing heavily in traditional approaches. The …

+ more

Supercharge web content with WordPress plugins

Dan Watkins — Fri, 13 Jan 2012 20:04:32 +0000

WordPress is a free and open source blogging tool and content management system (CMS). It has grown from a simple CMS known as b2/cafelog in 2003 to the most widely used CMS on the Internet. As of January 7, 2012, 62.38% of …

+ more

Streamline your selling with iPads

Beakbane — Fri, 23 Dec 2011 00:59:11 +0000

Do you still print brochures? Does your salesforce fumble with binders full of information sheets? We can help you make the switch to using iPads and other mobile devices for lead management, sales presentations and product information. The benefits are …

+ more

Sheridan billboards – building a brand from the inside out

Tom Beakbane — Wed, 21 Dec 2011 15:51:30 +0000

Sheridan College’s new outdoor campaign has been launched in Oakville, Mississauga and Brampton. The billboards in a visual manner communicate Sheridan’s brand focus, which is that students will learn how to work creatively and collaboratively combining artistic skills with technological …

+ more

For Google fresher is tastier

Dan Watkins — Tue, 20 Dec 2011 17:21:22 +0000

On November 3rd, 2011 Google updated their search algorithm, referring to it as the “Freshness Update“. In their own words, “Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re …

+ more

Season’s greetings

Tom Beakbane — Fri, 16 Dec 2011 19:58:27 +0000

Here we are getting into a festive spirit, doing our part for the environment and helping make up for our country’s abandonment of the Kyoto protocol by not murdering a tree.

A magical open house

Dan Watkins — Thu, 08 Dec 2011 15:35:50 +0000

We welcomed friends and clients to our open house to celebrate the season. Dave Grosfield, a big-hearted member of the Beakbane team in the 1990s, returned to entertain us as the professional magician – “Baldini”. His personality is as big …

+ more

He changed business culture

Tom Beakbane — Mon, 05 Dec 2011 00:26:03 +0000

Six years I wrote a booklet called How to Build Sustainable Value. It attempted to bridge the divide between the mindset of strategists and the mindset of creatives. At the time you either felt like you were a supporter of business …

+ more

Get ready to connect in multi-dimensions

Dan Watkins — Thu, 17 Nov 2011 16:05:00 +0000

The internet is about to transform the way we see and interact with the world in ways we could only have dreamed about a few years ago. The existence of social networking sites and the amount of data collected from …

+ more

Marketography: Why marketers need to innovate

Tom Beakbane — Mon, 14 Nov 2011 21:20:27 +0000

Here is a goofy animation that we created six years ago that uses the metaphor of “sink holes”, which are geological features, to illustrate how marketing techniques become progressively shaky over time – hence the necessity to constantly innovate. If …

+ more