To create consumer appeal for a trade brand, we developed the “Unique to You” brand focus and retail program to differentiate Mul-T-Lock from its mass-market competitors, creating immediate momentum.
We helped this third generation auto dealer become “family driven.” In an industry known for price promotion and pictures of cars, we clarified the focus to families and communicated in new ways – particularly online where traffic increased +170%.
September 14, 2011
With new branding, we developed momentum for this long-established business. A new brand identity and corporate positioning helped differentiate Pro-House as a leader in the property management industry.
For a re-launch with shopper-friendly branding, we developed communications that sold from the shelf, simplifying the purchase of a complicated line of products.