When we develop a focus for a brand we aim to make it “elastic”. That is, the focus or “point” of the messaging works for all message lengths. It can be used as the basis of a detailed salesforce presentation or for something as abbreviated as a business card – or truck.

Beakbane developed the “Unique to You” focus for Mul-T-Lock to communicate how their locks are far higher security than the usual locks you buy in high street hardware stores. This brand focus is the basis for a multi-faceted dealer accreditation program and so elastic it compresses down to the simple message you see here on this locksmith’s truck. Prominent is the distinctive Mul-T-Lock key design that makes it virtually impossible to duplicate – and therefore a better choice to protect what you love.