At Beakbane we have been turned on by innovation from the start. We are convinced that the best way for businesses to thrive is to innovate. But spurring innovation is one of the hardest tasks for all organizations. How do you encourage managers to solve problems in new ways? And how do you create an environment where creativity is part of the corporate culture?

Mindcamp is an annual retreat for those working in the creativity business. It has itself developed a distinctive culture that is open, playful, sometimes a little academic and where all form of creativity are encouraged – including music, drumming, dance, drama, writing and art.

The question we wanted to explore was, “How effective are these Mindcamp approaches at spurring innovation in the real world organizations?”

We shot and edited this short video during Mindcamp that begins to answer the question. Check the Mindcamp Hub for further discussion on the topic.